Simply Woods of Opelika (formerly Wood You) is family owned and operated by the founders of Simply Woods, Al and Barbara Johnston. In 1977 two young newlyweds in Jacksonville, Florida pursued a dream of building custom furniture. This dream was born in a 10'x10' metal shed behind the Johnston's double-wide mobile home on the south side of Jacksonville. While working full time at a major department store and building furniture at night, the business grew to the point that a larger location was needed. Barbara and I took our life savings of $3,000 and opened a retail location and shop on Phillips Highway in Jacksonville.

During the last 34 years, the Lord has blessed us beyond measure. We watched this company grow to be the nation's largest unfinished furniture chain. We've had the privilege and honor of working with our children in our stores since they were able to walk. They've all grown into fine godly young men and women. Currently three of our four children own or manage one of our stores. Early in our business we earned a living and then supported ministries through those profits. About 25 years ago we began to look at our business through different eyes. Today the Johnston owned Simply Woods stores are actually a ministry that allows us to make a living. Think about it, there is a difference.

We Johnston's are all car nuts and own a 1968 Barracuda Formula S, a 1971 340 Cuda and a 1932 Ford Deuce Coupe. This love of cars was recently too much for our youngest son to resist. After managing our Opelika store for a number of years he landed a dream job at the new KIA plant, in West Point, Ga., test driving the new Optima. We hated to lose such a great employee but we couldn't blame him for accepting such a fun job that everyone envies.

In 2006 the Johnston family felt the unfinished industry, along with our own Simply Woods stores was stuck in the past and needed a complete overhaul in order to provide the styles, services and look that our customers deserved. We did a total transformation of our stores that is so exciting to our customers that we gave this new look the name Concept 31. This name was given because this exciting new direction was developed in our 31st year of business. You won't see a lot of signs and banners shouting "Concept 31" but you'll know you've entered a Concept 31 store as soon as you walk through the door. That's why so many of our customers repeatedly say "I never knew furniture shopping could be so exciting". Who said "you can't teach old dogs new tricks"?

The Auburn/Opelika store is located in east Alabama and has been serving loyal customers from Birmingham to Montgomery and from Atlanta, Newnan, and LaGrange, Georgia since 1995. Whether you're looking for that special piece for your home, college dorm, lake home or office, Simply Woods Furniture can make your dreams come true. We offer furniture for every room. Our simple wipe on, wipe off finishes are perfect for the beginner or the most experienced finisher. We also offer custom finishing in an unlimited range of colors. If you've been looking for that special furniture item and are still without it, then bring us your picture or drawing and let our experienced staff help you have it custom built by some of the leading manufacturers in our industry. With finishing and custom building to fit any budget why would you settle for anything other than real wood?